Anissa is the founder and CEO of Anissa Diamonds. Inspired by generations before her and driven by a deep passion for jewellery, gold, diamonds, and precious gemstones. Inspired by her great-grandparents, who traded in gold and precious stones in Morocco. Anissa first studied Junior Account Manager and Commerce, where she built a foundation in business and finance. Driven by a growing interest in investments, assets, and long-term value preservation, she later chose to further specialize in Finance & Control at the Amsterdam University of Applied Sciences. This academic background strengthened her analytical understanding of financial structures, valuation, and strategic investment decision-making.

She pursued studies in Gemmology at the International Gemological Institute in Antwerp, specializing in the identification and grading of diamonds, pearls, and gemstones according to international standards. Her fascination with the origin of diamonds and mineral formation also led her to study Geology within the Environmental and Natural Sciences program at the Open University. She later trained as a goldsmith and jewellery designer in Antwerp, where she also completed advanced training in setting techniques through Juratools in Utrecht, learning how to set diamonds at a high, professional level. This combination of scientific expertise, craftsmanship, and a lifelong passion for high end jewelry became the foundation of Anissa Diamonds. Inspired by Anissa personal journey and life experiences, the brand was born from the challenges she faced in life, her creativity, and the vision of seeing her story reflected in a diamond. Through this journey, she realized that every woman carries her own inner light and strength within. Anissa Diamonds was created to inspire intelligent, ambitious women to invest in their own freedom, embrace their personal power, and discover the brilliance that already exists within them. The luxury of freedom lies in unlocking her inner light and the brilliance of her story, reflected in the light of a diamond. Just as a diamond reflects light.